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  • Using Data Analytics to Drive Strategy (and Bring in More Gifts!)

Using Data Analytics to Drive Strategy (and Bring in More Gifts!)

  • 01/10/2023
  • 8:00 AM - 9:00 AM
  • Virtual Session - Login credentials will be provided after registration


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IMPORTANT INFORMATION: In order to access this session, GoToWebinar asks attendees to register on their site. This is a quick step IN ADDITION to our regular registration that should only require your name and email. Please visit this link to complete your GoToWebinar registration: 


Data analytics: to some, this sounds like an exciting spreadsheet filled playground, while to others this is akin to the region on an ancient map marked “Here Be Dragons”.  All of our organizations understand the importance of collecting information (aka data) about our donors and constituents, however not all of us know how to use that data to our strategic advantage.

Ruthie Giles, a proud self-proclaimed Data Nerd, will walk you through how to you can start on your journey to become an office that implements data-driven strategies to ultimately bring in more gifts.  Some of the issues Ruthie will address in the session are:

  • How do we overcome barriers to doing data analytics - such as lack or technology, lack of staffing, lack of time, or lack of anyone who knows how to do data analytics?
  • How can we use the data that we have collected to drive our organizational strategy in order to bring in more gifts?
  • How do we target the right donors for a specific fundraising initiative?
  • How do we find a “hidden gem” donor in our current list of constituents?
  • Is it even possible to implement any of this in our office? (the short answer to this is: YES!)

About the Speaker
Ruthie Giles

Ruthie Giles is a renowned thought leader in the field of prospect management.  She has worked in prospect research, prospect management, and data analytics for over 20 years.  Highly sought after for her expertise, she has spoken at NEDRA, CASE and APRA conferences, as well as various AFP and APRA chapters. Ruthie is the Associate Director of Advancement Services at Westfield State University. She is also an Associate for Prospect Development with Staupell Analytics Group. Previously she has worked at Amherst College, Mount Holyoke College, Harold Grinspoon Foundation, The Loomis Chaffee School, and the Williston Northampton School.

Women in Philanthropy of Western Massachusetts (WiP) • wipofwmass@gmail.com

Women in Philanthropy of Western Massachusetts is a 501(c)6 non-profit organization registered in Massachusetts.

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