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  • How to Analyze Your End of Year Giving Using the Donor Lifecycle Map

How to Analyze Your End of Year Giving Using the Donor Lifecycle Map

  • 02/11/2020
  • 8:00 AM - 9:30 AM
  • Delaney House, 1 Country Club Road (Route 5) Holyoke, MA


Registration is closed

Deborah will describe the Donor Lifecycle Map and how it might be used to create a strategic plan for your organization. If you share your answers to the following questions with her at debpol@aol.com prior to the session, we can use your information not only as actual case studies but also help you think about about how to use the Donor Lifecycle Map based on your data.

  1. How many new donors did you have in 2017 and 2018?
  2. How many of your new 2017 donors gave in 2018 and 2019?
  3. How many of your 2018 donors gave in 2019?
  4. What tools did you use in 2018 and 2019 to retain new donors?

This workshop will be especially helpful to attendees working to increase both the amount of money they raise and the number of donors who they retain over time

About the Speaker:

Deborah Kaplan Polivy, Ph.D., is a Fund Development Consultant and author.  Her newest book, The Donor Lifecycle Map:  A Model for Fundraising Success, was recently published by Charity Channel Press and it builds upon the ideas she presented in Donor Cultivation and the Donor Lifecycle Map: A New Framework for Fundraising (Wiley, 2014). 

Deborah began her professional career at Allied Jewish Community Services in Montreal, Quebec and then helped establish two successful Jewish Federation foundations and also served as the Director of Total Financial Resource Development for the Jewish Federation of Greater New Haven. She was the Director of Development for Goodspeed Musicals, the originator of Annie

Deborah served as a research associate at Yale University’s Program on Nonprofit Organizations where she conducted studies on the United Way and corporate charitable payroll deduction programs. She has taught at McGill University, Smith and Trinity (Hartford, Connecticut) colleges, and has published numerous articles on fundraising and the nonprofit sector.

As a consultant, Deborah has trained numerous boards of directors as well as development professionals on the use of the Donor Lifecycle Map for achieving fundraising success. She has led workshops and seminars throughout the United States and abroad. Her doctoral degree is from The Heller School for Social Policy and Management at Brandeis University where she is a proud member of the Board of Advisors.  Her website is www.deborahpolivy.com.

Women in Philanthropy of Western Massachusetts (WiP) • PO Box 2395 • Westfield, MA • 01086

Women in Philanthropy of Western Massachusetts is a 501(c)6 non-profit organization registered in Massachusetts.

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