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  • How to Build and Strengthen Your Storytelling Program

How to Build and Strengthen Your Storytelling Program

  • 11/10/2020
  • 8:00 AM - 9:00 AM
  • Virtual Session - Login credentials will be provided after registration


  • For our virtual events, registration is complimentary.

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Non-profit fundraising professionals are acutely aware of the power a compelling storytelling has in building donor loyalty, bolstering fundraising efforts, and demonstrating the organization’s advances toward its mission. However, with all the responsibilities nonprofit professionals hold, identifying and collecting these stories (and corresponding assets –photos and videos) to continuously tell your story and demonstrate your impact in a meaningful way can seem like a continually daunting and frustrating task. Join us as we talk about these challenges and share some of the lessons learned from our experiences –both in building a successful story collecting process and in telling these stories across a variety of media.

It’s true, every organization can't fundraise by telling stories about kittens and puppies, but each organization has amazing things happening every day, and it's just a matter of capturing them and telling the world. This presentation will provide tips and tools to help you do just that.

    About the Speakers:

    Stacey R. Price was hired as director of development and marketing at Dakin Humane Society on October 31, 2016. She oversees development and marketing efforts for the organization, which has two adoption centers in Leverett and Springfield, MA. Among her areas of focus are donor and community relations, and pursuing strategic partnerships that will enable Dakin to continue to innovate while serving the needs of animals and the people who care for them in western Massachusetts and beyond.

    She was formerly the executive director and previous development director at Gifford Cat Shelter in Brighton, MA where she served as a funding strategist. Prior to that she was the capital campaign manager for the EcoTarium in Worcester, MA and animal welfare director at Kitsap Humane Society in Silverdale, WA.

    Price is a member of the Society of Animal Welfare Administrators (SAWA) and Association of Fundraising Professionals, co-presented “50 Direct Mail and Email Hacks to Improve Annual Giving” at Philanthropy Day on Cape Cod’s annual Conference. She received a “Who’s Who 40 Under 40” award in 2010 from Kitsap County, WA, and earned an MBA from Clarkson University in Potsdam, NY. A resident of Worcester, MA, Price shares her home with two cats and two dogs.

    Molly Biechele has worked in the nonprofit sector for 15 years, at health, international and animal-welfare organizations. As the Associate Director of Development at Dakin Humane Society, she is responsible for the annual giving program and overseeing the donor database. Her career has focused on creating multi-channel fundraising campaigns and donor communications to help further the mission of organizations and building stronger relationships between nonprofits and their supporters.

    Molly received her Master’s in Nonprofit Management from the New School and is currently a Board Member of Women in Philanthropy of Western Massachusetts.

    Women in Philanthropy of Western Massachusetts (WiP) • PO Box 2395 • Westfield, MA • 01086

    Women in Philanthropy of Western Massachusetts is a 501(c)6 non-profit organization registered in Massachusetts.

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