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  • Listening to and Talking with Donors: Applying Research to Reality

Listening to and Talking with Donors: Applying Research to Reality

  • 10/13/2020
  • 8:00 AM - 9:00 AM
  • Virtual Session - Login credentials will be provided after registration


  • For our virtual events, registration is complimentary.

Registration is closed

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Leaders within non-profit organizations spend a great deal of time and energy ensuring that their organization’s mission and vision are communicated widely and accurately. While that approach is effective to build trust within your community, a more personalized approach must be taken when building individual donor relationship. Instead of communicating to donors and prospects, we must listen and communicate with them to be most effective and to ultimately reach out goalUsing the research discussed in Malcom Gladwell’s book Talking To Strangers and Kate Murphy’s book You’re Not Listening: What You’re Missing and Why It Matters, this session will highlight what is known about effective communication skills and discuss how to apply that information to cultivation, solicitation and stewardship within the donor pipeline.

Participants will:

  • Review qualified research about effective listening skills that builds trust with donors;
  • Discuss common misconceptions about effective communication skills, both in general and in relation to donors;
  • Discuss strategic questions to pose to donors that will result in stronger relationships;
  • Discover how to read emotions and reactions and how to handle rejection;
  • Discuss the use of effective storytelling to communicate the organization’s mission and vision;
  • Discuss appropriate strategies for prospect pool management for gift officers, board members and organizational leadership.

About the Speaker:

Michael J. Buckley, CFRE

A career fundraiser, Michael J. Buckley, CFRE is the President of The Killoe Group, a non-profit consulting firm. In this role he counsels non-profits to maximize their effectiveness and efficiency resulting in increased annual and major giving programs. He has successfully managed multiple major gift and capital campaign efforts and advised clients in all facets of their programs. Prior to this position, Mike held multiple leadership non-profit roles in both animal welfare and higher education environments. Mike began his fundraising career as a student phon-a-thon caller at his alma mater. More information on The Killoe Group can be found at thekilloegroup.com.

Women in Philanthropy of Western Massachusetts (WiP) • PO Box 2395 • Westfield, MA • 01086

Women in Philanthropy of Western Massachusetts is a 501(c)6 non-profit organization registered in Massachusetts.

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