Making a Powerful, Compelling Case Statement

Maura King Scully
MKS Communications

About the Topic: 
Ah, the ubiquitous case statement. Where do you start? What do you include? How can you make your best case for supporting your institution’s fundraising priorities? (Hint: it’s not about you.) Learn how you can make your case brief, powerful and compelling by appealing to donor motivations.

About the Speaker:
Maura King Scully is an award-winning marketing communications professional and writer who specializes in education, health care, and other nonprofit fields. Her expertise spans the full range of media, from case statements to websites to annual fund letters.

Maura is active in professional organizations, including the Council for the Advancement and Support of Education (CASE). She serves on the faculty for CASE’s Persuasive Development Writing, has presented at a number of CASE district conferences, chaired workshops, judged publications contests and served on conference committees. In 2009, she received CASE’s Crystal Apple award, recognizing stellar speakers. www.mkscommunication.com

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