Why You & I Throw Away Fundraising Letters: 10 Essentials for the Next Letter You Send to Charitable People

Rick Schwartz
StraightTalk

About the Topic: 
Be honest: you recycle most nonprofit mail without even opening the envelope. And if you do open it, you’re usually bored stiff by the “same old, same old” appeals for money.

So why should people treat your fundraising letters any differently?

In this lighting-quick, interactive workshop, we’ll look at:

• envelopes that beg to be opened
  
• writing like a human (or a bird) to a human
  
• eye-grabbing headlines, subheads, and graphics
  
• the all-important “P.S.”
  
• whether you can email your appeal
  

Plus a bunch more. Fasten your seatbelts; it will be a fast-moving hour!

(Rick will put up a Dropbox with resources to fill in the gaps.)

About the Speaker:
Rick has been in the “communications and strategic planning business” for 40 years, most of it working directly for and with nonprofits and community foundations. He has been a journalist, a legislative human services director, an arts funder, vice president of a major foundation, and a strategic planner, all positions with a social activist bent. (He also managed a food co-op in Washington, DC, but that was long, long ago.) He works with nonprofits and foundations across the nation. His full bio is available at www.SchwartzTalk.com.

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